Our story

About a year ago, I ordered a few raw ingredients and started experimenting on our tiny kitchen stovetop. I was determined to make my own all-natural sunscreen. After struggling to find a clean, affordable option that didn’t leave me looking like a ghost, I figured, why not try to make one myself?

What started as a DIY experiment quickly turned into a passion project. After plenty of trial and error, I finally landed on a body sunscreen that actually worked, keeping us protected through long beach days and endless hours surfing in the sun.

Not long after, my vibrant, health conscious mom was unexpectedly diagnosed with several spots of skin cancer that had to be removed. That changed everything. I realized sun protection wasn’t just for days in the ocean—it was something I needed to care about every single day.

I started searching for a daily face SPF, but kept hitting the same roadblocks: toxic ingredients, crazy-high prices, thick white casts, and formulas that felt like a chore to remove. Eventually, I just decided that enough was enough. If I couldn’t find a product that checked all the boxes, maybe it was time to create one.

Meanwhile, my husband Jon was running a social media agency with his best friend, Bailey Topp who had just left a successful aerospace engineering career to pursue something more creative and purpose-driven.

When I shared my skincare journey with Jon and Bailey, they were immediately intrigued. We sat down to talk through the idea of launching a natural, everyday sun balm and the timing couldn’t have been more perfect.

Out of that conversation (plus a ton of research and testing), our Whipped Tallow + Zinc Sunrise was born: a daily skincare ritual made with intention.

-Gabrielle Jones, Ritual Organics Co-Founder